Why sensory marketing can make a difference in beauty brand activation
Sensory marketing is a very beneficial trend to your beauty brand as it involves making use of all five senses to further intensify your consumers’ perception of the brand. It is
How to improve influencer marketing – and why.
Social influencer marketing has by now established its place in the world of social media. Every day, marketers are boosting their budgets assigned for social influencers campaigns
Wonders of Scientific Brand Communications
As fellow cosmetic enthusiasts and scientific communicators let’s try and navigate the unique realm of scientific brand content. Of course, we understand the challenges one fac
From sensory symphony to tech-sation
Let’s embark on a sensorial ride through the splendid world of beauty, where sensory marketing reigns supreme and a newfangled phenomenon known as “phygital” (physically part
How to Expand The Omnichannel Strategy in the Beauty Industry
Talking about omnichannel is hardly a new thing in marketing or business. With all the changes brought to us by the pandemic- having an impactful omnichannel strategy became crucia
Don’t Just Make a Marketing Claim. Prove it!
Nowadays, when we stumble upon a new brand that we like the look of but don’t know anything about, we turn to customer reviews in search of reassurance. We look for confirmation
The Real AI Scanner
MAY 22nd, 9 AM CET – TALLINN, ESTONIA – Haut.AI, the leading European AI company delivering hyper-personalized skincare and beauty experiences, announced today its partnership
How sensorial experiences impact brand-consumer bonding
Many cosmetics companies are already utilizing digital solutions. Chat apps, health trackers, lifestyle questionnaires, skin analysis software etc. all aim to direct consumers to a
Skin Deep Stories
Brand activations are best when supported with demo tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives th
Secret Hack to Finding Your Consumers Perfect Products!
With a marketplace as crowded as it is today, finding that golden idea to engage consumers can feel like hunting for a black opal in Austria! … and nurturing brand loyalty can se
