How to improve influencer marketing – and why.
Social influencer marketing has by now established its place in the world of social media. Every day, marketers are boosting their budgets assigned for social influencers campaigns
Wonders of Scientific Brand Communications
As fellow cosmetic enthusiasts and scientific communicators let’s try and navigate the unique realm of scientific brand content. Of course, we understand the challenges one fac
From sensory symphony to tech-sation
Let’s embark on a sensorial ride through the splendid world of beauty, where sensory marketing reigns supreme and a newfangled phenomenon known as “phygital” (physically part
How to Expand The Omnichannel Strategy in the Beauty Industry
Talking about omnichannel is hardly a new thing in marketing or business. With all the changes brought to us by the pandemic- having an impactful omnichannel strategy became crucia
Don’t Just Make a Marketing Claim. Prove it!
Nowadays, when we stumble upon a new brand that we like the look of but don’t know anything about, we turn to customer reviews in search of reassurance. We look for confirmation
How sensorial experiences impact brand-consumer bonding
Many cosmetics companies are already utilizing digital solutions. Chat apps, health trackers, lifestyle questionnaires, skin analysis software etc. all aim to direct consumers to a
Thinking outside the box – Inspire New Ideas and Concepts
The cosmetic industry is constantly evolving and innovating to provide consumers with the best possible experience. Creating a truly immersive experience for consumers is one of
The Real AI Scanner
MAY 22nd, 9 AM CET – TALLINN, ESTONIA – Haut.AI, the leading European AI company delivering hyper-personalized skincare and beauty experiences, announced today its partnership
Beyond Smoke and Mirrors – another way to prove product claim
How delighted I am to expound upon the topic of cosmetic industry demos! As a gal of refined tastes, I must say that the use of videos to showcase product benefits is an idea that
How social influencers impact your social media campaign
Consumers are tired of traditional advertising. Instead, they look at peers, their recommendations, and daily routines. For a marketer, it means that their marketing message is com