Beyond Smoke and Mirrors – another way to prove product claim
How delighted I am to expound upon the topic of cosmetic industry demos! As a gal of refined tastes, I must say that the use of videos to showcase product benefits is an idea that
How social influencers impact your social media campaign
Consumers are tired of traditional advertising. Instead, they look at peers, their recommendations, and daily routines. For a marketer, it means that their marketing message is com
Expanding your Omnichannel Strategy another step
Many e-commerce retailers add packaging inserts before sending their shipments to customers for delivery. As a result, they have the potential to improve shipping and fulfillment s
5 Reasons Why the Beauty Moment of Truth is So Powerful
Following the discovery of a new brand, every subsequent consumer-brand interaction is an opportunity. We can pinpoint these moments which significantly influence the loyalty of a
Boost Your Brand Activation Campaign in 3 Simple Steps
With the goal of selling a product or service, brands face several challenges including engaging the consumer and gaining their trust. An impactful brand activation campaign will f
Why evaluating skin type and customizing the matching skin care routine is the name of the game
Maybe your consumers know their type when it comes to their drink preference, but stats show that they are a little less sure about what kind of skin they have. Dry cheek
