From science to engaging demos in 3 steps
Creating an effective demo is more than just showcasing a product, it’s about telling the product’s story in a way that resonates with your target audience. The demo creation p
PRESS RELEASE: Leading the future by combining experience and innovation for revolutionary demo solutions
USP Solutions, a leader in innovative and sensory marketing solutions for the personal and home care industry, has been diligently working towards its ground breaking transformatio
They head to social media for advice…
Influencer marketing is now a crucial strategy for brands, especially for those in the personal-care and cosmetics sector. Leading this are Skinfluencers and Dermafluencers, who pr
Selling with Interactive Consulting Tools
In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals. The question of all questions: H
Breaking Down Stereotypes
It’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution happ
Thinking Outside the Box: Ignite Creativity in Skincare Marketing
The cosmetic industry is constantly evolving and innovating to provide consumers with the best possible experience. Creating a truly immersive experience for consumers is one of
What’s your brand story?
Brand activations are best when supported with demos tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives t
The Importance of “Senses” in Marketing
A while back, Harvard Business Review published an article entitled “The Science of Sensory Marketing.” This article not only explores how academics are becoming increasingly i
Sun Care: How Cosmetic Brands Build Trust with SPF
It holds us together, protects our organs, muscles and bones, acts as a barrier to infection and bacteria, shelters us from the harsh environment and external threats and allows us
Samples & Trials: Perfecting Your Shade Selection
The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear i
