Secret Hack to Finding Your Consumers Perfect Products!
With a marketplace as crowded as it is today, finding that golden idea to engage consumers can feel like hunting for a black opal in Austria! … and nurturing brand loyalty can se
How to Change Selling to Consulting in Direct Selling Situations
In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals. The question of all questions: H
The Importance of “Senses” in Marketing
A while back, Harvard Business Review published an article entitled “The Science of Sensory Marketing.” This article not only explores how academics are becoming increasingly i
Breaking Down Stereotypes
Its’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution hap
Why Cosmetics Brands have a Responsibility to get Sun Smart
It holds us together, protects our organs, muscles and bones, acts as a barrier to infection and bacteria, shelters us from the harsh environment and external threats and allows us
Skin Deep Stories
Brand activations are best when supported with demo tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives th
What’s your brand story?
Brand activations are best when supported with demos tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives t
Samples & Trials – musings of foundation selection.
The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear i
Sustainability ensures companies make ethical choices for themselves and their customers needs
The cosmetic industry has come a long way in the last few decades and many changes have helped it develop. Cosmetic companies are now being forced to think about sustainability
Why sensory marketing can make a difference in beauty brand activation
Sensory marketing is a very beneficial trend to your beauty brand as it involves making use of all five senses to further intensify your consumers’ perception of the brand. It is
