From science to engaging demos in 3 steps
Creating an effective demo is more than just showcasing a product, it’s about telling the product’s story in a way that resonates with your target audience. The demo creation p
They head to social media for advice…
Influencer marketing is now a crucial strategy for brands, especially for those in the personal-care and cosmetics sector. Leading this are Skinfluencers and Dermafluencers, who pr
How to Change Selling to Consulting in Direct Selling Situations
In Direct Selling a company’s success is strongly bound to client satisfaction. A happy customer will buy again, remain loyal and give referrals. The question of all questions: H
Breaking Down Stereotypes
It’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution happ
Thinking outside the box – Inspire New Ideas and Concepts
The cosmetic industry is constantly evolving and innovating to provide consumers with the best possible experience. Creating a truly immersive experience for consumers is one of
What’s your brand story?
Brand activations are best when supported with demos tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives t
The Importance of “Senses” in Marketing
A while back, Harvard Business Review published an article entitled “The Science of Sensory Marketing.” This article not only explores how academics are becoming increasingly i
Why Cosmetics Brands have a Responsibility to get Sun Smart
It holds us together, protects our organs, muscles and bones, acts as a barrier to infection and bacteria, shelters us from the harsh environment and external threats and allows us
Sustainability ensures companies make ethical choices for themselves and their customers needs
The cosmetic industry has come a long way in the last few decades and many changes have helped it develop. Cosmetic companies are now being forced to think about sustainability
Samples & Trials – musings of foundation selection.
The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear i
