From sensory symphony to tech-sation
Let’s embark on a sensorial ride through the splendid world of beauty, where sensory marketing reigns supreme and a newfangled phenomenon known as “phygital” (physically part
How to Expand The Omnichannel Strategy in the Beauty Industry
Talking about omnichannel is hardly a new thing in marketing or business. With all the changes brought to us by the pandemic- having an impactful omnichannel strategy became crucia
Don’t Just Make a Marketing Claim. Prove it!
Nowadays, when we stumble upon a new brand that we like the look of but don’t know anything about, we turn to customer reviews in search of reassurance. We look for confirmation