How sensorial experiences impact brand-consumer bonding
Many cosmetics companies are already utilizing digital solutions. Chat apps, health trackers, lifestyle questionnaires, skin analysis software etc. all aim to direct consumers to a
Skin Deep Stories
Brand activations are best when supported with demo tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives th
Secret Hack to Finding Your Consumers Perfect Products!
With a marketplace as crowded as it is today, finding that golden idea to engage consumers can feel like hunting for a black opal in Austria! … and nurturing brand loyalty can se
Beyond Smoke and Mirrors – another way to prove product claim
How delighted I am to expound upon the topic of cosmetic industry demos! As a gal of refined tastes, I must say that the use of videos to showcase product benefits is an idea that
