Breaking Down Stereotypes

Its’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution happening in men’s skincare routines.

No longer is it scandalous to witness men promoting skincare products, proudly displaying their improved skin after years of being told that using moisturizer or sunscreen wasn’t ‘manly’. It’s a breath of fresh air to see men encouraging and supporting each other on their skincare journey.

Today, approximately sixty percent of men acknowledge using 1-2 skincare products, a significant shift from a century ago when the mere thought of caring for ones skin sent men running in the opposite direction. Times have changed, and men are now more willing to protect their skin from concerns such as acne, sunspots, and wrinkles. It’s now all about grooming and skincare.

The desire for look good and have healthy skin is not exclusive to any gender. In a survey conducted by Dove to gauge men’s attitudes toward self-care, it was revealed that 35% of men expressed concerns about issues like under-eye circles, dull skin, and general skin impurities.

Keeping this in mind let’s have a look at how men approach their skincare routines:

When it comes to skincare routines, men have a range of approaches. Some opt for the simple and easy, while others embrace more extensive regimens.

The basic routine can look like anything but here is what we believe it is:

  • Cleanser
  • Toner
  • Daytime Moisturizer

It’s THAT simple.

“But what do men do when they’re unsure about what skincare products to use or don’t know their skin type? How can they address specific skin concerns effectively?

That can be as easy as their skin routine. With the help of branded skin type testers, anyone can gain valuable insights into their skincare needs.  But the question remains: which product should you purchase? The results from these testers can accurately recommend which product variant would work best for their skin.

See, it’s not quite quantum physics.