Samples & Trials – musings of foundation selection.
The current situation has brought the use of in-store testers to a screeching halt, leading to retailers & beauty brands turning to promotions to bring in consumers and clear i
Sustainability ensures companies make ethical choices for themselves and their customers needs
The cosmetic industry has come a long way in the last few decades and many changes have helped it develop. Cosmetic companies are now being forced to think about sustainability
Why sensory marketing can make a difference in beauty brand activation
Sensory marketing is a very beneficial trend to your beauty brand as it involves making use of all five senses to further intensify your consumers’ perception of the brand. It is