Why evaluating skin type and customizing the matching skin care routine is the name of the game

Maybe your consumers know their type when it comes to their drink preference, but stats show that they are a little less sure about what kind of skin they have. 

Dry cheeks in need of constant hydration? Or is there a combination there? Whatever it is, knowing their skin type can help them and the brand to find and recommend the best care routine. This caring for them and their skin needs with your products that work with each need, rather than against it, will help the brand ensure brand conversion and loyalty. 

Finding a routine or product that works with a specific need can be challenging and unless the consumer has a degree in chemistry, finding the right one…. well, think about it.  

Direct-to-consumer brands are leading the way nowadays in the eCommerce arena. Instead of doing detective work on their skincare products, it’s a lot easier to follow the popular vote and opt for products with a cult following, especially in the age of beauty influencers. But that’s not always the best route. As simple as it would be, there’s no one-size-fits-all skincare solution. 

The interesting thing is that the skin condition can be fluid, and it’s never set in stone.

  • Weather, diet, health, etc. all contribute to what it feels like. It might follow a pattern but then do something unpredictable.
  • Overheating or air conditioning during extreme temperatures can dry out skin, for example.
  • The skin condition may even change with fluctuating hormones, such as during the menstrual cycle.
  • As we age, our skin also goes through changes.

So, periodic testing is necessary to keep the consumer educated while product development and recommendations are on point. An individualized approach to personalized skin care is crucial to finding the right skincare products with the right ingredients for thconsumer’s skin. This takes a little extra time, 5-7 seconds spare, to determine the skin type with the handy, easy-to-use, cost-effective and safe skin type testers that USP Solutions customizes to your brand and are available at POS or even online… but it’s worth it. 

Skin type is the most critical factor in determining what skincare products will work best for your consumer. 

If a consumer is not 100 per cent sure what skin type they have, it’s worth it for them to confirm their need. Once they understand their skin type, they can start selecting your products with a little more precision and assurance that you are the brand that knows what they need

” So far, we have the results of the campaign showing 200% growth as opposed to last year’s same month.The main benefits would be increased sales and new interesting ways of reaching the consumer. ”

– Brand Management Nizoral, Czech Republic

Are you interested in learning how we at USP Solutions create skin analysis tests that help brands connect with their consumers online and offline to recommend the right product for their skin?

Contact us and have a short call with our Demo Development Team member to learn about the options for you to receive free samples.