They head to social media for advice…
Influencer marketing is now a crucial strategy for brands, especially for those in the personal-care and cosmetics sector. Leading this are Skinfluencers and Dermafluencers, who pr
Breaking Down Stereotypes
It’s high time we challenge the status quo where stereotypes often dictate what’s considered ‘masculine’ and what’s not, and celebrate the revolution happ
What’s your brand story?
Brand activations are best when supported with demos tools that provide an opportunity to create relatable experiences for consumers. When personal care brands craft narratives t