Scalp Sebum Test
How to determine the scalp sebum level?
USP’s Scalp Sebum test is an educational marketing tool designed to empower product promotion of hair care.
As a marketing executive, what would help you guide your consumers to make the appropriate selection from your brand? Occasionally, they may feel overwhelmed by the large range of hair products available. Uncertain about their scalp needs, they find it challenging to find the best choice. USP’s range of technologies helps them make that choice.
How does it work? The test changes colour when it reacts with the oil on the scalp’s surface. Knowledge about the individual’s scalp sebum level, combined with product information, helps consumers choose the right product and thus creates brand trust and loyalty.
