Demo Creation Experts | Translating Science into Demos for your Audience

Yves Rocher – Skin Type Test Box

What is my skin type? Questions many consumers need and want to know make sure they pick the right product out of a beauty brand’s product range. For direct selling companies, it means a shift from selling to consulting, empowering consultants.

Throughout the four seasons, our skin type undergoes change. What is the current status of your consumer’s skin? Which product out of your range is the best fit? How to shift a selling to a consulting situation during one to one consultancy? A challenge to which we were happy to provide a solution for.

The Yves Rocher Team was searching for a way to empower their beauty consultants to make profound product recommendations in direct selling situations. The main goals: confident beauty consultants & happy consumers – ready to become brand advocates.

USP Solutions’ aim was to turn Yves Rocher’s expectations into a highly engaging direct selling tool that fueled consumer excitement. Achieving this was made possible through providing an easy to use and reliable test, which served as a great conversation starter and was fun, too.  The skin type test created an emotional brand experience, allowing consumers to touch and feel the brand.

After receiving prototypes that varied in size and shape from USP Solutions the YVES ROCHER team agreed the Skin Type Tester was the suitable technology.

As soon as both sides had a clear picture of how the sensory marketing tools would be used, USP took on the next steps – artwork creation, printing, and on-time delivery.

Facts
BRAND:
Yves Rocher
COMPANY:
Yves Rocher
CATEGORY:
Skin Care
COUNTRY:
France
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
clear skin
BENEFIT:
Sensory marketing tools
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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