Demo Creation Experts | Translating Science into Demos for your Audience

Yanbal Peru was challenged with how to help its consumers match the foundation to their own skin. Although digital was a good option they realised that one cannot beat on-skin matching. With the situation of restricted interaction, they needed a tool that consumers could use themselves even in the comfort of their own homes.

A haptic tool that was cheaper than sampling and avoided the abuse and mess, while different colour pallets, luminosity, and coverage bundle’s could be tested by the consumer at a reasonable cost.

USP Solutions designed and developed a branded colour-matching tool that could be used omnichannel. A tool where the consumer can find their perfect shade by using the tester on their own skin while going on a digital journey with a QR code, and that takes them from trial to purchase both POS and online.

Facts
BRAND:
Yanbal
COMPANY:
Yanbal
CATEGORY:
Colour Cosmetics
COUNTRY:
Brazil
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Shade finder
BENEFIT:
a branded colour-matching tool that could be used omnichannel
TECHNOLOGY:
Real Shade Finder
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
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