Yanbal Peru faced a challenge: helping consumers find the perfect foundation shade in a way that could be done independently, even at home. While digital solutions provided convenience, Yanbal recognized that nothing compares to on-skin color matching for accuracy. To meet the needs of consumers and adapt to restricted in-store interactions, they sought a haptic, mess-free, and cost-effective solution that avoided the waste and complexity of traditional sampling.
USP’s Contribution
USP Solutions developed a branded color-matching tool that was versatile and omnichannel-friendly. This innovative tool allowed consumers to test different color palettes, luminosity, and coverage options on their own skin while seamlessly integrating with Yanbal’s digital platforms through a QR code journey.
How It Worked
- On-Skin Shade Matching:
- The Real Shade Finder tool enabled consumers to test shades directly on their skin, ensuring precise color matching without mess or product waste.
- Digital Integration:
- A QR code guided consumers to an online platform for additional product information, virtual consultations, and direct purchase options.
- The tool bridged the gap between physical trials and the convenience of online shopping.
- Omnichannel Usability:
- The tool was designed for use across various channels, including POS, beauty consultants, and direct-to-consumer online platforms, making it a versatile addition to Yanbal’s customer experience strategy.
- Consumer Independence:
- The haptic design allowed consumers to independently find their perfect shade at home or in-store, enhancing accessibility and convenience.
Impact
Yanbal’s branded color-matching tool transformed the way consumers interacted with their foundation range, delivering a personalized and engaging experience. It strengthened the brand’s presence in both physical and digital spaces, enhancing customer satisfaction, boosting product sales, and setting a new standard for consumer convenience.
