The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim. They needed to conclusively show the consumer that the product contained an antioxidant/antifatigue property. With no clear concept in mind they came to USP for help to prove this claim and help that would lead to an uplift in sales.
Using the three-step process of ideation, USP worked on developing a successful demo:
Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the Vichy team.
Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.
Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.
Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.
USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.
