Vichy, as a prominent player in the beauty and skincare industry in Ireland, recognized the need for an innovative influencer campaign tool. The primary goal was to showcase the superiority of Vichy’s Mineral 89 Booster.
Understanding the importance of scientific validation, the Vichy team emphasized the need for a tool that could convincingly showcase the product’s properties. Influencers were encouraged to measure their own face skin hydration before and after using Mineral 89 Booster, providing tangible evidence of its efficacy.
This influencer campaign tool developed by USP successfully met Vichy’s objectives. It not only highlighted the product properties but also engaged the audience through a scientifically backed demo that was individual to each influencer. Their ability to measure their own skin hydration before and after product use added a layer of authenticity, ensuring that the audience was convinced of Vichy’s claims.
