To support the Vichy Homme product line, the Active Cosmetics Team required a haptic engagement tool to guide consumers in selecting the most suitable products for their specific skin needs. The goal was to provide consumers with a comprehensive understanding of their skin and match them with the best skincare regime from the Vichy Homme range.
USP’s Contribution
USP Solutions developed a 2-minute skin flyer, incorporating advanced Skin Type Test technology and a quick quiz with a tactile scratch table. This interactive and engaging tool provided consumers with valuable insights into their skin condition, enabling informed product choices and enhancing the overall customer experience.
How It Worked
- Sebum Level Measurement:
- The Skin Type Test in the flyer measured the consumer’s skin sebum levels, determining whether their skin was dry, normal, combination, or oily.
- Quick Skin Quiz:
- Consumers completed a simple quiz and used the scratch table to reveal personalized skin recommendations based on their answers.
- Personalized Product Recommendations:
- Combining the sebum measurement results with the quiz findings, the tool directed consumers to the most suitable Vichy Homme products for their specific skin type and concerns.
- Haptic Engagement:
- The tactile elements of the flyer made the tool interactive and memorable, creating a unique experience for the consumer while boosting their understanding of their skin needs.
Impact
The 2-minute skin flyer played a crucial role in improving the consumer journey for Vichy Homme. By combining education with personalized recommendations, it drove consumer trust, engagement, and product adoption. This interactive solution contributed to the global success of the Vichy Homme range, setting a new standard for skincare consultation tools.
