Demo Creation Experts | Translating Science into Demos for your Audience

About the project 

The active cosmetics team needed a haptic engagement tool for Vichy Homme so that they could help the consumer find the best products for their specific skin. They needed the tool to give the consumer a comprehensive understanding of their skin, so that the product recommended was the best for their skin.

How did USP Solutions help? 

Using our Skin Type technology, the USP team developed a 2-minute skin flyer that measured the sebum of the consumer skin. While a quick quiz helped the consumer to find their skin requirements with a scratch table. This a highly tactile tool gave the consumer a haptic experience educating them about their own skin and needs. The demo card developed was engaging, educated the consumer and helped them find the best skin care regime for them.

Facts
BRAND:
Vichy
COMPANY:
LOreal
CATEGORY:
Skin Care
COUNTRY:
global
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear and healthy skin
BENEFIT:
a 2-minute skin flyer that measured the sebum of the consumer skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
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