Demo Creation Experts | Translating Science into Demos for your Audience

Vichy Homme – Haptic skin analysis flyer

About the project 

The active cosmetics team needed a haptic engagement tool for Vichy Homme so that they could help the consumer find the best products for their specific skin. They needed the tool to give the consumer a comprehensive understanding of their skin, so that the product recommended was the best for their skin.

How did USP Solutions help? 

Using our Skin Type technology, the USP team developed a 2-minute skin flyer that measured the sebum of the consumer skin. While a quick quiz helped the consumer to find their skin requirements with a scratch table. This a highly tactile tool gave the consumer a haptic experience educating them about their own skin and needs. The demo card developed was engaging, educated the consumer and helped them find the best skin care regime for them.

Facts
BRAND:
Vichy
COMPANY:
LOreal
CATEGORY:
Skin Care
COUNTRY:
global
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear and healthy skin
BENEFIT:
a 2-minute skin flyer that measured the sebum of the consumer skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
A person holds an open skincare evaluation booklet, a creation that merges science with beauty. The left page offers instructions and skin tone samples for assessment, while the right page presents a grid chart for determining skin type results. The text is in Portuguese. . In a demo creation process.
A person is opening a skincare evaluation booklet, showcasing the science of skin types with a chart and descriptions including Dehydrated Skin and Dull Complexion. As part of this development demonstration, they hold a pink sample sheet. . In a demo creation process.
A person demonstrates the careful application of a small, rectangular adhesive bandage to their forehead, with one hand steadying it close to the skin. The plain, out-of-focus background highlights this simple yet precise creation. . In a demo creation process.
A person holds a skin evaluation test strip over a detailed instruction booklet, merging science with practical guidance. The booklet includes sections on skin type, descriptions, and results with images and text, effectively guiding users in assessing their skin condition. . In a demo creation process.
A person's hand is holding an open skincare evaluation booklet. The left page includes sections for skin type, skin description, and ageing, with small images of skin samples. On the right, a science-driven grid helps determine skin type from test results. . In a demo creation process.
A person holds a brochure detailing skincare product recommendations. During the ideation phase, the Hydration section highlights two products: Hydra Mag C and Normaderm. Meanwhile, under Anti-ageing, Retinol HA Eyes and Liftactiv take center stage. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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