Vichy Dercos team in Germany needed an easy-to-use, diagnostic tool to be used in pharmacies to explore the different types of dandruff of their individual consumer, as well as help to recommend their product range based on these results. They wanted to empower the consultants in the pharmacies to know their consumers and portray a professional outcome.
The USP developed a tool using their dandruff level tester that worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.
