The Vichy Dercos team in Germany required a user-friendly diagnostic tool for use in pharmacies. The objective was to help consultants accurately assess the type of dandruff consumers had—dry dandruff, oily dandruff, or no dandruff—and recommend the most suitable product from the Vichy Dercos range. This tool aimed to enhance the professionalism of pharmacy consultants, foster consumer trust, and drive sales by providing personalized consultations.
USP’s Contribution
USP Solutions developed a Dandruff Level Tester, a simple yet powerful diagnostic tool that engaged consumers, educated them about their scalp condition, and guided them to the right product. The tool was designed to serve as a conversation starter, enabling pharmacy consultants to offer tailored advice and establish trust.
How It Worked
- Dandruff Level Measurement:
- The tool used a dandruff level tester strip to detect the presence and type of dandruff on the consumer’s scalp.
- Results indicated whether the consumer had dry dandruff, oily dandruff, or no dandruff.
- Consumer Education:
- The tool empowered consumers to understand their scalp condition and the impact of dandruff on their hair health.
- Product Recommendations:
- Based on the diagnosis, pharmacy consultants recommended the appropriate product from the Vichy Dercos range, ensuring a personalized solution.
- Professionalism at POS:
- The tool enhanced the expertise of pharmacy staff, positioning them as trusted advisors and improving the consumer experience.
Impact
The Dandruff Level Tester became an invaluable asset in German pharmacies, strengthening consumer trust and enhancing the reputation of Vichy Dercos as a leader in dandruff care. By providing accurate diagnostics and personalized recommendations, the tool improved the in-store experience, leading to increased product adoption and sales.
