Dandruff flakes may appear similar, but they can result from various underlying scalp conditions. Recognizing the type of dandruff—whether dry dandruff, oily dandruff, or none at all—is essential for choosing the right hair care routine and product. To address this, the Vichy Dercos team in Spain required a simple and effective diagnostic tool that empowered pharmacy consultants to educate consumers about their specific scalp condition and recommend products from the Vichy Dercos range.
USP’s Contribution
USP Solutions developed the Dandruff Test, a highly engaging and interactive tool that served as a conversation starter, consultation guide, and product recommendation resource. This easy-to-use tool helped consumers identify their dandruff type and understand the importance of tailored scalp care routines.
How It Worked
- Dandruff Identification:
- Consumers used the dandruff test strip, which analyzed their scalp and identified whether they had dry dandruff, oily dandruff, or no dandruff at all.
- The results provided immediate insights into their scalp condition.
- Educating Consumers:
- By explaining the causes of each dandruff type and the importance of targeted care, the tool helped consumers understand their scalp needs and the benefits of the Vichy Dercos product range.
- Tailored Recommendations:
- Pharmacy consultants used the results to recommend the appropriate Vichy Dercos product, ensuring that consumers received a solution tailored to their specific scalp condition.
- Engagement and Trust Building:
- The tool created a professional and interactive consultation experience, enhancing consumer trust in the expertise of pharmacy staff and the efficacy of Vichy products.
Impact
The Dandruff Test Tool significantly improved in-pharmacy consultations, leading to increased consumer trust and product adoption. By combining education, engagement, and effective product recommendations, the tool helped Vichy Dercos achieve its goals of building brand awareness and loyalty while driving sales growth in Spain.
