Vaseline was looking for a consumer-engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.
For their upcoming brand activation, the Vaseline team was looking for more than a promotional item. They aimed at winning consumers’ trust. See how we successfully turned their expectations into an impactful demo solution.
The challenge for USP Solutions was translating Vaseline’s needs and expectations into a brand activation tool which combined consumer education needs, and its impact on the market in terms of financial success and increase in trust and brand share.
The experts at USP Solutions knew that to demonstrate to educate the consumer and to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Vaseline team for review.
Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Vaseline Sun Damage Card is special in that it reacts to UVA and UVB light.
When exposed to UV rays the demo card demonstrates the negative effects of UV exposure: tanning, sunburn, wrinkles and dark spots.
When covering half of the image with the Vaseline SPF product, only the unprotected part of the images show signs of sun damage.
