To prove the Vaseline Intensive Care product range’s claim – “dry skin healed” – the Vaseline team required a solution that had to be truly consumer-engaging and enlightening via various channels.
Vaseline – „Dry Skin Healed“ Activation
Facts
BRAND:
Vaseline
COMPANY:
Unilever
CATEGORY:
Body Care
COUNTRY:
Angola, Canada, China, Denmark, Ethiopia, Ghana, Kenya, South Africa, Turkey, United Arab Emirates, United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Moisturizes skin
BENEFIT:
Plump skin
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
