To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer-engaging, but also capable of endorsing their moisturizing claim.
The challenge was “10x repairing power” which as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.
How did USP help:
The challenge for USP Solutions was understanding and incorporating Vaseline’s needs in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses but also leave a lasting Impression.
As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation was our “Roughness Demo Tool” technology.
After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.
The Roughness Demo Tool is an easy-to-use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer can feel the immediate improvement while applying the product to the demo Card.
How it works:
- Take a small amount of Vaseline’s body serum.
- Apply cream onto rough surfaces on the demo card.
- Remove excess cream with a cotton pad.
- Move your fingers over the smoothened area and feel the effect Vaseline Body Serum has.
