Demo Creation Experts | Translating Science into Demos for your Audience

Vaseline – Body Serum – Apply And Feel The Difference

To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer-engaging, but also capable of endorsing their moisturizing claim.

The challenge was “10x repairing power” which as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.

How did USP help:

The challenge for USP Solutions was understanding and incorporating Vaseline’s needs in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses but also leave a lasting Impression.

As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation was our “Roughness Demo Tool” technology.

After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.

The Roughness Demo Tool is an easy-to-use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer can feel the immediate improvement while applying the product to the demo Card.

How it works:

  • Take a small amount of Vaseline’s body serum.
  • Apply cream onto rough surfaces on the demo card.
  • Remove excess cream with a cotton pad.
  • Move your fingers over the smoothened area and feel the effect Vaseline Body Serum has.
Facts
BRAND:
Vaseline
COMPANY:
Unilever
CATEGORY:
Body Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Moisturizes dry & dull skin
BENEFIT:
Smooth and plump skin
TECHNOLOGY:
Roughness & Dullness Demo - Body
ACTIVATION CHANNEL:
Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

No posts were found for provided query parameters.

Reach out for convincing demos, sample inquiries and other requests.

w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w