TheFaceShop wanted their Beauty Advisors to help consumers learn about their skin type before recommending an in-store product. By educating consumers about their skin type, they were able to advise the product that was just right for them.
USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.
Both parties agreed that USP’s skin type technology would give the best possible result for TheFaceShop. Giving the best results and engaging the customer.
After deciding on the demo card’s dimensions and form, the experts at USP handled the project’s subsequent stages, which included creating the artwork, printing it, and ensuring it arrived on schedule.
The TheFaceShop Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their sky type. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.
