The Body Shop aimed to address consumers’ core skincare concerns by improving the store staff’s consultation experience. The goal was to provide a tool that would add credibility and professionalism to customer interactions, helping consumers better understand their skin type and select the most suitable products for their unique needs.
USP’s Contribution
To meet these requirements, USP Solutions developed a Skin Type Tester tool, packaged in a branded box containing 50 testers. This easy-to-use tool allowed The Body Shop staff to deliver accurate skin type diagnoses within seconds. The tool not only educated consumers about their skin but also enhanced the consultation experience, empowering staff to provide bespoke product recommendations tailored to individual skincare needs.
How It Worked
- Skin Type Diagnosis:
- Store staff used the Skin Type Tester strips to measure the consumer’s sebum levels.
- The test provided an instant visualization of the consumer’s skin type—dry, normal, combination, or oily.
- Educating Consumers:
- By understanding their skin type, consumers gained valuable insights into their skincare needs, fostering trust and confidence in The Body Shop’s offerings.
- Professional Consultation:
- The precision of the tool added a professional element to the consultation process, elevating the in-store experience.
- Staff used the results to guide consumers toward the most suitable skincare products, ensuring a personalized approach.
- Scalable and Hygienic:
- The branded box of testers enabled multiple uses, making it a cost-effective and hygienic solution for in-store consultations.
Impact
The Skin Type Tester became an integral part of The Body Shop’s in-store consultations, improving customer engagement and driving product sales. By combining education, precision, and personalization, the tool strengthened The Body Shop’s reputation as a trusted provider of effective and tailored skincare solutions.
