The Body Shop Marketing team needed help to address and focus on the core of skincare concerns of consumers. They needed a tool meant to assist store staff on their skincare consultation, adding credibility and professionalism to the customer experience, helping them understand their skin and the type of product they would need for their own individual need.
USP’s Skin Type Tester was just the tool that was a solution to all the requirements: A branded box of 50 testers was developed for the staff to use on multiple consumers. These easy-to-use strips delivered an accurate visualization of the consumer’s skin type within seconds that not only educated the consumer but provided a professional element into the consultation. The precision of the diagnosis allowed staff to offer a bespoke and personal solution for the customer.
