The Sunlight R&D and Marketing team in Indonesia wanted to have an influencer campaign tool that helped prove product superiority vs key competitors in the market. They wanted a tool that highlighted the efficacy of the product, to show how mild it was, which is the key element around Sunlight as it does not damage the hands/skin after use. They needed the tool to support influencers’ content and could easily and scientifically demo their claim. It was to be visually engaging for the audience while educating them about the product’s efficacy.
The Sunlight team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.
Working on our three-step ideation concept USP went on to develop a winning demo:
- Demo Ideation – generating ideas and solutions that may best suit the project
- Demo Development - evaluating and refining the ideas, based on their feasibility, impact, and alignment of Sunlight., the aim was to select the most promising ideas that can be developed further. The selected ideas are then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes
- Demo Execution – Scaling up and delivering the winning prototype within the timelines
With each step being dependent on the success of the previous one and with a clear outcome (deliverables)
It was important for the Sunlight team to have a tool backed by science so the influencers as well as the audience were convinced of the claim. This was seen as a key factor to keep the audience attentive and engaged rather than play-acting that may not be quite as convincing.
