Demo Creation Experts | Translating Science into Demos for your Audience

St. Ives Scrub – Efficacy Demo Video

To enhance consumer trust and understanding of St. Ives facial scrubs, the St. Ives team focused on a social media campaign to showcase the scrubs’ gentle yet effective exfoliating properties. The goal was to highlight how the product removes dead skin and sebum without causing damage, unlike harsher competitors’ products. The initiative aimed to deliver a science-backed, visually engaging demo video that resonated with social media audiences and reinforced the brand’s commitment to mild and effective skincare.

USP’s Contribution
USP Solutions collaborated with St. Ives to produce a real demo video that effectively demonstrated the benefits of St. Ives facial scrubs. Designed for maximum impact on digital platforms, the video combined scientific explanations with compelling visuals to engage viewers and reinforce the brand’s messaging.

How It Worked

  1. Scientific Demonstration:
    • The video visually explained how St. Ives’ scrubs exfoliate by removing dead skin and sebum without damaging the skin barrier.
    • It compared the scrub’s effects with harsher products to emphasize its mildness.
  2. Interactive Visuals:
    • High-quality, close-up shots showed the scrubs in action, effectively removing impurities while maintaining skin smoothness and health.
  3. Consumer-Friendly Messaging:
    • Clear, engaging on-screen text and narration explained the science behind St. Ives scrubs, ensuring viewers understood the product’s benefits.
  4. Emphasizing Mildness:
    • The mildness demo showcased the scrub’s gentle formulation, proving its safety and effectiveness for regular use.
  5. Social Media Optimization:
    • The video was tailored for platforms like Instagram, TikTok, and YouTube, ensuring high engagement and shareability.

Impact
The demo video successfully enhanced consumer awareness of St. Ives facial scrubs, increasing engagement on social media and driving conversations around the product’s benefits. By combining scientific validation with visually engaging content, the campaign strengthened brand trust and loyalty, positioning St. Ives as a leader in gentle exfoliation.

Facts
BRAND:
St. Ives
COMPANY:
Elida Beauty
CATEGORY:
Skin Care
COUNTRY:
Canada
CAPABILITY:
Real Demo Videos
AUDIENCE:
KOL/Influencers
CLAIM:
Removes dead skin and sebum without damage
BENEFIT:
Mild to skin
TECHNOLOGY:
Mildness Demo
ACTIVATION CHANNEL:
Online

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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