To promote their wonder ingredients that are specific to different skin types, the Sephora team wanted to run an activation in 8 countries of Europe. They wanted an activation tool to push services, products, and skincare products in a specific period of time. USP developed a customized Skin Type Test that did just that. It engaged and diagnosed the consumers’ skin type so that the correct product could be offered to the consumer.
Sephora – Skin Type Test
Info
Facts
BRAND:
Sephora
COMPANY:
LVMH
CATEGORY:
Skin Care
COUNTRY:
Czech Republic, Denmark, Germany, Greece, Italy, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear skin
BENEFIT:
Skin type test
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
Team of creators
At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.
As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.
Partner with us to amplify your brand’s impact.