Demo Creation Experts | Translating Science into Demos for your Audience

For the launch of their new product SENCYR, which focused on the microbiome, the marketing team of S-Biomedic needed a demo tool that showed how the skin improved with the product before and after use, kept consumers engaged, and added value to their kit. This tool could be used not only for skin assessment but also for data collection.

USP developed an easy-to-use two-step tester, the Acne Level Tester, which visualizes the sebum on the skin’s surface. The amount of sebum detected determines the test person’s skin type (dry, normal, combination, or oily skin).
The second step allowed the consumer to measure their skin’s hydration level before and after using the product. A QR Code led the consumer to an online survey that took them on a journey so they could keep track of their skin’s progress.

 

Facts
BRAND:
Sencyr
COMPANY:
S-Biomedic
CATEGORY:
Skin Care
COUNTRY:
Germany
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Less acne, more hydration
BENEFIT:
A QR Code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin.
TECHNOLOGY:
Acne Risk Test, Face Hydration Test
ACTIVATION CHANNEL:
Online
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