Demo Creation Experts | Translating Science into Demos for your Audience

Sencyr – Skin Assesment Tool

For the launch of SENCYR, a product focused on the microbiome, S-Biomedic sought a demo tool to engage consumers and showcase the product’s efficacy. The tool needed to demonstrate how SENCYR improved skin condition by measuring changes before and after use, while also keeping consumers engaged and adding value to their kit. Additionally, the tool was designed to enable skin assessment and data collection, making it a multifaceted solution.

USP’s Contribution
USP Solutions developed a two-step Acne Level and Hydration Test Tool, which allowed consumers to assess their skin’s sebum levels and hydration condition, providing clear and actionable insights. By integrating a QR code that directed users to an online survey, USP created a holistic experience where consumers could track their skin’s progress over time while providing valuable feedback to the brand.

How It Worked

  1. Step 1: Acne Level Tester:
    • The tester visualized the amount of sebum on the skin’s surface, helping consumers identify their skin type (dry, normal, combination, or oily).
    • This step educated consumers on their skin’s sebum levels and the role of microbiome care in improving skin health.
  2. Step 2: Hydration Level Tester:
    • Consumers measured their skin’s hydration levels before and after using SENCYR.
    • This step demonstrated the product’s immediate impact on improving skin hydration.
  3. Online Engagement:
    • The tool included a QR Code that linked to an online survey, where consumers could track their skin’s progress over time.
    • The survey also gathered valuable data on product performance, consumer satisfaction, and skin improvement metrics.
  4. Enhanced Consumer Experience:
    • The two-step tool created an interactive and educational journey, increasing consumer trust in the product and engagement with the brand.

Impact
The Acne Level and Hydration Test Tool played a pivotal role in the successful launch of SENCYR. By offering an engaging and educational consumer experience, it strengthened brand trust, drove consumer satisfaction, and provided valuable data to support marketing and product enhancements.

 

Facts
BRAND:
Sencyr
COMPANY:
S-Biomedic
CATEGORY:
Skin Care
COUNTRY:
Germany
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Less acne, more hydration
BENEFIT:
A QR Code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin.
TECHNOLOGY:
Acne Risk Test, Face Hydration Test
ACTIVATION CHANNEL:
Online
A person holds an open booklet. The left page showcases adhesive patches, while the right displays instructions for using these patches, accompanied by a scientific illustration of a face with circles detailing different acne stages and test methods. . In a demo creation process.
A person holds a small white card with the word Sencyr at the top left and a QR code at the bottom right, symbolizing a key step in digital development. The background is a plain white surface. . In a demo creation process.
A hand demonstrates peeling off a translucent sticker from a sheet of various oval-shaped stickers. The background is a light-colored surface, and part of a booklet or card is visible on the right. . In a demo creation process.
A hand holds a small adhesive label that reads FOREHEAD, subtly emphasized as if in an ideation phase. The softly blurred background reveals hints of a white surface and parts of a document or sheet. . In a demo creation process.
A hand delicately holds a skincare patch with a green textured surface, while in the background, a booklet provides a demo through illustrations and instructions for applying the patch to various facial areas. . In a demo creation process.
A person is showcasing a green skin test strip near a booklet titled How it works. The booklet provides an engaging demonstration with illustrations highlighting acne risk levels through varying green patch intensities and offers instructions for a home test. . In a demo creation process.
A hand holds a light green skincare patch labeled NOSE against a neutral background, showcasing the creation of innovative skincare solutions. . In a demo creation process.
A hand holds a thin, transparent strip above a skincare testing kit leaflet in this demo. The leaflet includes instructions and illustrations, with colored circles indicating different levels of acne chances from light to very high, showcasing the blend of science and skincare. . In a demo creation process.
A hand holding skin oil test strips near a skincare guide offers a scientific demonstration of acne risk levels: very low, low, moderate, and likely. An illustration of a face explains the test process, making it easy to understand. . In a demo creation process.
Close-up of hands holding a Face Hydration Test Card labeled DAY THIRTY SENYR SKINCARE REGIME. This innovative creation, backed by science, determines facial skin moisture levels and features large text with the number 2 on it. . In a demo creation process.
A person holds an open booklet with two green adhesive strips labeled Before applying and After applying Sencyr LiveSkin Probiotics. Rooted in science, the right page illustrates someone touching their face, with dryness indicators below, highlighting the product's development journey. . In a demo creation process.
Two hands hold a small booklet with two labels. One reads "Before applying Senzyr LiveSkin Probiotics," and the other says "After application." The person is peeling the edge of the second label, revealing an arrow icon—an intersection of creation and science in skincare progress. . In a demo creation process.
A hand holds an open booklet demonstrating skincare strips. The left features an oval strip labeled "After applying Sencyr LiveSkin Probiotics™." On the right, instructions guide through the development stages with indicators for normal, dry, and severely dry skin. . In a demo creation process.
A person holds an open booklet demonstrating skincare ideation, with two adhesive strips on the left and a guide on the right featuring a face illustration and three labeled circles: Normal, Dry, and Severely dry. A checked box indicates Dry. . In a demo creation process.
Two hands hold a card titled "How it works," offering a demo of an eight-step process for using sensory test strips with LiveSkin Probiotics. A QR code is visible on the bottom right corner, linking to a day 30 survey. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

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Sylvia Orasche

VP Demo Creation

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