Sanex sought to create a highly engaging demo tool for use at the point of sale to showcase the effectiveness of their body lotion. The goal was to provide tangible proof to consumers that their skin’s hydration level improves significantly after using Sanex body lotion. By demonstrating visible and measurable results, the brand aimed to drive product confidence, engagement, and sales.
USP’s Contribution
USP Solutions collaborated with Sanex to develop a Hydration Test Tool, specifically designed to visually and tangibly demonstrate how Sanex body lotion restores hydration to dry, flaky skin. The tool provided consumers with a hands-on experience, highlighting the immediate benefits of the product in a clear and engaging way.
How It Worked
- Hydration Level Measurement:
- Consumers applied Sanex body lotion to a small area of their skin and used the hydration test strip to assess their skin’s hydration level.
- The test results were visually displayed, showing the improvement from dry and flaky to hydrated skin.
- Immediate Feedback:
- Within seconds, consumers could see the results of the lotion’s hydrating effects, creating a powerful and convincing demonstration of the product’s efficacy.
- POS Engagement:
- Beauty advisors used the test as a conversation starter, engaging consumers in an educational experience that explained the science behind Sanex’s formula and its benefits for maintaining healthy skin.
- Educational Messaging:
- Alongside the demonstration, consumers were educated on how Sanex body lotion works to hydrate and protect the skin, addressing common concerns like dryness and flakiness.
Impact
The Hydration Test Tool became a key feature of Sanex’s POS strategy in Poland, driving consumer engagement and product confidence. By combining education with a hands-on demonstration, the campaign successfully increased awareness and sales of Sanex body lotion, positioning the brand as a trusted solution for skin hydration.
