Demo Creation Experts | Translating Science into Demos for your Audience

Rituals Hand Hydration Test

Having worked previously on many projects, the Rituals marketing team came to USP as they wanted to activate their instant hand care lotion in 250 of their 680 stores around the world. They needed a diagnostic tool that was not only engaging but also measured the level of hydration on a consumer’s hand. Once diagnosed the consumer could get a free consultation with a Ritual beauty advisor, who would give them special hand treatment, and service advice based on the results.

How did USP Solutions help?

USP developed a hydration tester to be used on hands. This tester measured the level of hydration of the consumer by indicating the results between normal and very dry skin. This easy to use tool helped the consumer to diagnose their own hydration level in just a few seconds.

 

Facts
BRAND:
Rituals
COMPANY:
Oriflame
CATEGORY:
Skin Care
COUNTRY:
Netherlands
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Each product tailored for diffrent hydration
BENEFIT:
Product Recommendation
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
POS
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