To activate their instant hand care lotion in 250 of their 680 global stores, Rituals sought an engaging and interactive diagnostic tool. The aim was to create an experience that allowed consumers to measure the hydration level of their hands, enabling Rituals beauty advisors to offer tailored consultations and treatments based on the results. This initiative not only emphasized the product’s benefits but also fostered meaningful in-store interactions that enhanced the consumer experience.
USP’s Contribution
Building on extensive experience with Rituals, USP Solutions developed a Hydration Test Tool tailored specifically for hand care. This easy-to-use tester allowed consumers to measure their skin’s hydration levels within seconds, providing actionable insights and paving the way for personalized consultations with Rituals beauty advisors.
How It Worked
- Hydration Level Measurement:
- Consumers used the hydration test strip on their hands, which visibly reacted to the skin’s moisture levels.
- The results indicated hydration levels ranging from normal to very dry skin.
- Personalized Consultation:
- Based on the test results, Rituals beauty advisors engaged the consumer in a conversation, offering product recommendations and special hand treatments from the Rituals hand care range.
- Enhanced In-Store Experience:
- The tool turned the shopping process into a sensory and educational journey, showcasing Rituals’ commitment to personalized care and luxury.
- Effortless Implementation:
- The tool was designed for seamless integration into in-store environments, ensuring it was intuitive and fun for consumers to use.
Impact
The Hydration Test Tool played a pivotal role in Rituals’ global activation campaign, increasing consumer engagement and satisfaction. By creating a personalized and interactive experience, the tool successfully drove in-store consultations, improved product awareness, and boosted sales within the hand care category.