Demo Creation Experts | Translating Science into Demos for your Audience

Rituals – Hand Hydration Test

To activate their instant hand care lotion in 250 of their 680 global stores, Rituals sought an engaging and interactive diagnostic tool. The aim was to create an experience that allowed consumers to measure the hydration level of their hands, enabling Rituals beauty advisors to offer tailored consultations and treatments based on the results. This initiative not only emphasized the product’s benefits but also fostered meaningful in-store interactions that enhanced the consumer experience.

USP’s Contribution
Building on extensive experience with Rituals, USP Solutions developed a Hydration Test Tool tailored specifically for hand care. This easy-to-use tester allowed consumers to measure their skin’s hydration levels within seconds, providing actionable insights and paving the way for personalized consultations with Rituals beauty advisors.

How It Worked

  1. Hydration Level Measurement:
    • Consumers used the hydration test strip on their hands, which visibly reacted to the skin’s moisture levels.
    • The results indicated hydration levels ranging from normal to very dry skin.
  2. Personalized Consultation:
    • Based on the test results, Rituals beauty advisors engaged the consumer in a conversation, offering product recommendations and special hand treatments from the Rituals hand care range.
  3. Enhanced In-Store Experience:
    • The tool turned the shopping process into a sensory and educational journey, showcasing Rituals’ commitment to personalized care and luxury.
  4. Effortless Implementation:
    • The tool was designed for seamless integration into in-store environments, ensuring it was intuitive and fun for consumers to use.

Impact
The Hydration Test Tool played a pivotal role in Rituals’ global activation campaign, increasing consumer engagement and satisfaction. By creating a personalized and interactive experience, the tool successfully drove in-store consultations, improved product awareness, and boosted sales within the hand care category.

Facts
BRAND:
Rituals
COMPANY:
Rituals
CATEGORY:
Body Care
COUNTRY:
Netherlands
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Soft skin on hands
BENEFIT:
In-store consulting
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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