Demo Creation Experts | Translating Science into Demos for your Audience

Having seen our testers being used successfully by other stores in their region, Goldenberry Group connected with USP, as they needed a compelling tool to help their sales staff to diagnose and recommend the best product choice from their make-up lines. They wanted a tool that could be used on the face; reacting with the sebum on the skin so that the result could be visually confirmed. A scale of sebum level –3 levels – dry, normal, and oily skin would diagnose the skin type of the consumer that could then be matched with the product that was best suited for the consumer. This tool was specifically needed for their foundation and powder range.

How did USP Solutions help?

The two-step tool, built as a 4-page leaflet, with integrated testers measured the sebum on the cheek and forehead of the consumer. The two strips were compared against the results chart in the leaflet that pointed the consumer towards the correct product choice.

 

Facts
BRAND:
Rimmel
COMPANY:
Coty
CATEGORY:
Colour Cosmetics
COUNTRY:
Poland
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Product recommendation
BENEFIT:
Product selection
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS
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