Demo Creation Experts | Translating Science into Demos for your Audience

Rimmel – Skin Type Test

Having seen our testers being used successfully by other stores in their region, Goldenberry Group connected with USP, as they needed a compelling tool to help their sales staff to diagnose and recommend the best product choice for their make-up lines. They wanted a tool that could be used on the face; reacting with the sebum on the skin so that the result could be visually confirmed. A scale of sebum level –3 levels – dry, normal, and oily skin would diagnose the skin type of the consumer that could then be matched with the product that was best suited for the consumer. This tool was specifically needed for their foundation and powder range.

How did USP Solutions help?

USP Indicator took up the challenge and developed a tool using our skin type technology that measure’s the sebum of the skin on the face. The two-step tool, built as a 4-page leaflet, had testers integrated that measured the sebum on the cheek and forehead of the consumer. The two strips were then measured against the results chart in the leaflet that pointed the consumer towards the correct product choice. The artwork was then finalised with the Goldenberry team and the tool was then produced for success.

 

Facts
BRAND:
Rimmel
COMPANY:
Coty
CATEGORY:
Skin Care
COUNTRY:
Poland
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
clear skin
BENEFIT:
clear skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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