The Rexona team in Italy needed an engaging demo tool for their consumers to prove the efficacy of their antiperspirant deodorant. The team needed an on-shelf, easy-to-use tool that could easily be used by the consumers themselves in-store or at home while educating them about the advantages of using the product.

How did USP Solutions help?

USP Solutions developed a sweat protection test card containing two test stripes that enable the brand to prove that its antiperspirant can stop sweat. This technology is based on aluminium slats as part of its ingredients. Performing the test is easy and fun for the consumer. In addition, it proves the brand’s anti-perspirant´s efficacy which made it perfect for the brand activation campaign.