Demo Creation Experts | Translating Science into Demos for your Audience

Rexona Deo – Smooth And Irritation-free

Rexona sought to highlight the superiority of its MotionSense Technology by allowing consumers to experience the product’s benefits first-hand. The goal was to educate consumers on how Rexona’s deodorant provides underarm protection while caring for the skin, even after hair removal.

To achieve this, Rexona partnered with USP Solutions to create a unique and interactive point-of-sale tool that demonstrated the product’s ability to deliver long-lasting freshness and skin protection. This tool aimed to connect with consumers on an emotional level by enabling them to touch and feel the difference, reinforcing Rexona’s position as a leader in underarm care.

USP’s Contribution
USP Solutions developed an Underarm Smoothness Test Tool, a hands-on demonstration that visually and tangibly highlighted the benefits of Rexona’s MotionSense Technology. The tool showcased the product’s ability to maintain smooth and protected underarm skin, even under challenging conditions like hair removal.

How It Worked

  1. Interactive Touch Test:
    • The tool featured a test area where consumers could feel the difference between underarm skin treated with Rexona’s deodorant and untreated skin.
    • This hands-on comparison clearly demonstrated the product’s superior smoothness and protective qualities.
  2. Educational Messaging:
    • Instructions on the tool guided consumers through the test and explained how Rexona’s MotionSense Technology works to protect and care for underarm skin.
    • The messaging also emphasized the product’s long-lasting freshness and its ability to reduce irritation caused by hair removal.
  3. POS Engagement:
    • Designed for use at POS, the tool served as a conversation starter between beauty advisors and consumers, encouraging direct interaction with the brand.

Impact
The Underarm Smoothness Test Tool was instrumental in Rexona’s POS activation campaign in China. By combining education, interaction, and proof of efficacy, the tool not only increased consumer engagement but also boosted trust and loyalty toward Rexona, ultimately driving sales.

Facts
BRAND:
Rexona
COMPANY:
Unilever
CATEGORY:
Deodorant
COUNTRY:
China
CAPABILITY:
Demo Creation
AUDIENCE:
Customers/B2B
CLAIM:
Underarm Protection
BENEFIT:
Visualization of Claim
TECHNOLOGY:
Underarm Smoothness Test
ACTIVATION CHANNEL:
POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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