Rexona’s primary goal was to establish the superiority of its MotionSense Technology and enable consumers to experience the product benefits first-hand.
They needed a tool so consumers could understand how to protect their underarm skin even after removing underarm hair.
The company collaborated with USP Solutions to develop a unique and interactive tool that would resonate with consumers at the point of sale (POS).
The collaboration between Rexona and USP Solutions resulted in a powerful and emotionally engaging POS tool showcasing deodorant’s unique benefits. It allowed consumers to touch and feel the difference, establishing Rexona as a long-lasting freshness and protection leader.
