As a company focusing on bespoke skincare the marketing team of Pure Culture, wanted an assessment tool for their consumers that evaluated their personal skin health. They needed this tool to evaluate and recommend the product line that would best suit the consumer. Initially for use online, the tool was to be offered at POS as well.

An easy-to-use Skin Type Tester along with a PH level tester completed the 360 degrees evaluation of the skin. The amount of sebum detected determined the test person’s skin type (dry, normal, combination, oily skin) while the PH level measured the skin health. In combination, the consumer learnt about their individual skin needs and got a precise product recommendation.