As part of their new product launch, the Meridol mouthwash team in Switzerland wanted to present the product at a large conference, targeting dentists and researchers from the EU. They needed a tool to demo their claim that was physically engaging with the audience while educating them about the product’s efficacy. The team wanted to prove the presence of Zinc in their product during the event.

The Meridol team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.

It was important for the Meridol team to have a tool that each individual in the audience could play around with and prove the claim themselves as this was seen as a key factor to keep the audience attentive and engaged rather than playing a demo video on the screen.