As part of the launch of their new Meridol mouthwash, the Meridol team in Switzerland sought an innovative way to present their product at a major conference targeting dentists and researchers from across the EU. The objective was to create a hands-on demo tool that would effectively prove the product’s claim of containing Zinc, a key ingredient in the formulation.
Rather than relying on traditional presentations or videos, the team wanted an interactive experience where each attendee could personally test and validate the product’s efficacy. This approach aimed to captivate the audience, encourage participation, and enhance the credibility of Meridol’s claims.
USP’s Contribution
To meet Meridol’s unique requirements, USP Solutions developed a Zinc Detector Demo Tool, a compact and engaging solution designed for individual use during the event.
This tool allowed each attendee to test the presence of Zinc in the mouthwash themselves, offering a tangible demonstration of the product’s effectiveness. By giving the audience the ability to interact directly with the demo, the tool fostered greater engagement and trust in Meridol’s claims.
How It Worked
- Interactive Zinc Detection:
- Attendees applied a small amount of Meridol mouthwash to the Zinc Detector Tool.
- The tool reacted visibly, indicating the presence of Zinc and proving the product’s claim of effectiveness.
- Hands-On Engagement:
- Each participant received a personal demo kit, ensuring an immersive and interactive experience.
- The self-directed nature of the demo allowed attendees to independently verify the claim, reinforcing its credibility.
- Educational Messaging:
- Alongside the tool, detailed educational content highlighted the benefits of Zinc in oral care, further enhancing the impact of the demonstration.
Impact
The Zinc Detector Demo Tool became a standout feature at the conference, significantly enhancing the Meridol team’s ability to communicate their product’s efficacy. By transforming a traditional product demonstration into an engaging and interactive experience, the tool successfully built credibility with the target audience and positioned Meridol as a leader in innovative oral care solutions.
