While planning the launch of their Rejuveness Wrinkle Cream the POND’s team searched for a solution to prove their product’s claim. In addition, they required the solution to engage consumers, whilst at the same time being functional in-store, via social media and TV-commercials.
Pond’s – “Rejuveness” 2-Weeks-Challenge Activation
Info
Facts
BRAND:
POND's
COMPANY:
Unilever
CATEGORY:
Skin Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Wrinkle-free
BENEFIT:
Indirect Selling
TECHNOLOGY:
Wrinkle Test
ACTIVATION CHANNEL:
Online, POS
