Demo Creation Experts | Translating Science into Demos for your Audience

Pond’s – “Rejuveness” Challenge Activation

As part of the launch for Rejuveness Wrinkle Cream, POND’s sought an innovative solution to demonstrate the efficacy of their product. The objective was to provide consumers with visible proof of wrinkle reduction, creating an engaging experience that resonated across in-store activations, social media platforms, and TV commercials.

This solution needed to strike a balance between functional demonstration and consumer engagement, ensuring the product’s claim of wrinkle-free skin was convincingly highlighted.

USP’s Contribution
USP Solutions partnered with POND’s to develop an interactive Wrinkle Test Tool that visually demonstrated the impact of the Rejuveness Wrinkle Cream. Designed for versatility, the tool was crafted to deliver a clear and impactful message both at POS and in digital campaigns, reinforcing POND’s commitment to visible, wrinkle-free results.

How It Worked

  1. Wrinkle Visualization:
    • The Wrinkle Test Tool included a powder applicator and visual patch that replicated a two-dimensional visualization of wrinkles.
    • Consumers could apply the cream and observe how the tool highlighted the smoothing effects on their skin.
  2. Demonstration Across Channels:
    • In-store (POS): Beauty advisors used the tool to show real-time results to consumers, engaging them directly.
    • Social Media & TV Commercials: The visual simplicity of the test was perfect for capturing attention on digital platforms and in commercials, ensuring a broad audience reach.
  3. Consumer Engagement:
    • The interactive nature of the tool empowered consumers to witness the efficacy of the product firsthand, creating trust and building confidence in the brand.

Impact
The Wrinkle Test Tool was a standout feature in POND’s Rejuveness Wrinkle Cream launch strategy, driving higher consumer engagement, increased product awareness, and stronger sales. By blending education, engagement, and proof of efficacy, the campaign reinforced POND’s position as a leader in innovative skincare solutions.

Facts
BRAND:
POND's
COMPANY:
Unilever
CATEGORY:
Skin Care
COUNTRY:
United States
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Wrinkle-free
BENEFIT:
Indirect Selling
TECHNOLOGY:
Wrinkle Test
ACTIVATION CHANNEL:
Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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