The POND’S team strived to prove its product’s truth and superiority. It was looking for a demo solution which enabled to prove the claim “pimple free in three days” easily, reliably and with no risk.
The team was looking for a solution that would prove product truth, and at the same establish brand love, thus increasing sales and brand share.
The POND’s team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for POND’s.
Besides being designed in the POND’s look and feel, it contained several test strips, so consumers could check on their skin’s improvements. It also contained extra test strips for a friend. Last but not least, the test left room for product presentation and product recommendation.
