Demo Creation Experts | Translating Science into Demos for your Audience

The Pond’s team wanted to show their consumers how their formulation with mineral clay worked to control oil. With a tool, they wanted to prove that it eliminates oil and gives the skin an oil free look, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, education, and efficacy demonstration.

USP’s Oil Control technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how the Pond’s Oil Control worked before and after usage within a few seconds.

Facts
BRAND:
PONDs
COMPANY:
Unilever
CATEGORY:
Skin Care
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
KOL/Influencers
CLAIM:
A quick and easy tool that was a balance between engagement, education, and efficacy demonstration.
BENEFIT:
Oil-free Skin
TECHNOLOGY:
Oil Control Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
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