Oriflame, one of the leading direct-selling beauty brands, recognised the importance of empowering their beauty consultants with effective tools to provide personalised product recommendations to consumers. In order to enhance their expertise and engage consumers more effectively, Oriflame needed a powerful tool that would enable the beauty consultants to conduct objective and accurate skin type tests, bringing a professional element into their consultations and improving the overall customer experience.
A reliable and easy-to-use tool was developed by USP that helped the beauty consultants in determining their customers’ skin types accurately. With this tool, consultants could offer tailored product recommendations. Packaged as a multi-tester pack the consultant was able to engage will multiple consumers.
By integrating the Skin Type Tester into their consultant participation package, the customer experience has been enhanced and helped the consultants achieve success in their direct-selling endeavors.
