Olay faced the challenge of demonstrating the importance of maintaining and promoting even skin tone to their customers in China. To address this, the brand needed a tool that not only educated consumers about the effects of sun damage but also showcased the visible benefits of using Olay’s products for achieving pearly and radiant skin.
The goal was to create an engaging, interactive experience that allowed consumers to see the impact of sun exposure on their skin while emphasizing the necessity of Olay’s sun care solutions.
USP’s Contribution
USP Solutions developed an innovative Sun Damage Demo Tool to illustrate the effects of sun exposure, such as dark spots, wrinkles, sunburn, and tanning. This tool enabled beauty consultants to visually demonstrate how sun damage impacts skin tone and how Olay’s products effectively address these issues, helping customers achieve even and radiant skin.
How It Worked
- Interactive Sun Damage Demonstration:
- The tool featured Sun Damage Demo strips that mimicked the effects of UV exposure on the skin, highlighting dark spots, wrinkles, sunburn, and tanning.
- Beauty consultants used these strips to show the potential damage caused by prolonged sun exposure.
- Product Benefit Visualization:
- After demonstrating the effects of sun damage, the consultants showcased how Olay’s products help reverse or prevent these signs, promoting an even and radiant skin tone.
- Consumer Engagement:
- Consumers could actively participate in the demonstration, making the experience personal and impactful.
- Educational and Compelling Messaging:
- Alongside the demo, beauty consultants explained the science behind sun damage and the protective benefits of Olay’s products.
Impact
The Sun Damage Demo Tool became a cornerstone of Olay’s marketing strategy in China. By combining education, visual proof, and personal engagement, the tool successfully increased consumer understanding, trust, and adoption of Olay’s products. This approach strengthened the brand’s position as a leader in sun care and even skin tone solutions.
