The Olay team had the challenge of finding a tool that convinced customers of the need for products that maintain and promotes an even skin tone. This tool helped customers to see the benefits of the product.
Olay White Radiance – Pearly and Radiant
Facts
BRAND:
Olay
COMPANY:
Procter & Gamble
CATEGORY:
Skin Care
COUNTRY:
China
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Maintains and promotes even skintone
BENEFIT:
Protection against UV rays
TECHNOLOGY:
Sun Damage Demo - Sunburn & Tanning
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling
