This brand activation campaign aimed to enable consumers to pick “the right product” out of the Olay product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again.
Olay – What Is Your Personal Skin Texture?
Facts
BRAND:
Olay
COMPANY:
Procter & Gamble
CATEGORY:
Skin Care
COUNTRY:
Philippines
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Education on wrinkles
BENEFIT:
Picking the right product
TECHNOLOGY:
Wrinkle Test
ACTIVATION CHANNEL:
Online, POS
