OLAY was looking for a tool to demonstrate the effectiveness of their SPF product, while creating an engaging consumer experience with the brand.
Olay – UV Protection Campaign
Facts
BRAND:
Olay
COMPANY:
Procter & Gamble
CATEGORY:
Sun Care
COUNTRY:
United States
CAPABILITY:
Product and Claims Demos
AUDIENCE:
Consumers
CLAIM:
Effectiveness of their SPF product
BENEFIT:
UV protection
TECHNOLOGY:
UV Efficacy Test
ACTIVATION CHANNEL:
POS
