Demo Creation Experts | Translating Science into Demos for your Audience

ÖGK – UV Intensity Test

Post-Covid-19 lockdown, more people began spending increased time outdoors, which, as noted by ÖGK Klagenfurt, led to a heightened risk of sunburn due to greater exposure to UV radiation. Recognizing this trend, the ÖGK team aimed to raise awareness about the dangers of ultraviolet (UV) radiation and encourage the use of sun protection.

The goal was to provide an educational, portable, and reusable tool that could help individuals monitor UV intensity levels while outdoors. This tool would empower consumers to make informed decisions about their sun care needs, ensuring better protection against harmful solar radiation.

USP’s Contribution
USP Solutions developed a UV Intensity Test Card, designed for ease of use and portability. The card used advanced technology to visually indicate UV intensity levels, helping individuals understand the risks of prolonged sun exposure in real-time.

How It Worked

  1. Real-Time UV Measurement:
    • The UV Test Card changed color when exposed to sunlight, with the intensity of the color indicating the level of UV radiation.
  2. Portable and Reusable:
    • The compact design allowed consumers to carry the card in their wallets, ensuring it was always accessible.
    • The reversible UV indicator enabled multiple uses, making it a sustainable and long-lasting solution.
  3. Sun Care Guidance:
    • The card included information about UV intensity levels and recommended sun care actions for each level, guiding consumers to purchase and use appropriate sun protection products.

Impact
The UV Intensity Test Card became a cornerstone of ÖGK’s sun safety campaign in Austria. By equipping consumers with a practical and educational tool, ÖGK successfully increased awareness about UV radiation and encouraged the adoption of sun care routines. The initiative not only promoted public health but also strengthened ÖGK’s reputation as a leader in consumer health education.

Facts
BRAND:
ÖGK
COMPANY:
ÖGK
CATEGORY:
Sun Care
COUNTRY:
Austria
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Sun protection
BENEFIT:
Educate on UV intensity
TECHNOLOGY:
UV Intensity Test
ACTIVATION CHANNEL:
Events

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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