Nuxe, renowned for its luxurious skincare solutions, faced the challenge of illustrating the exceptional hydrating properties of its multipurpose dry oil for face, body, and hair. The brand team in Spain sought an innovative way to engage consumers at the point of sale by offering a personalized, interactive experience.
The goal was to highlight the necessity of the dry oil for hydration while providing a simple and reliable tool that could assess skin dryness levels. This would help guide consumers toward the most suitable product variant, ensuring a tailored skincare experience.
USP’s Contribution
USP Solutions partnered with Nuxe to design an interactive hydration assessment tool that demonstrated the efficacy of the multipurpose dry oil. The tool engaged consumers by allowing them to test their skin hydration levels, educating them about their specific skincare needs and showcasing the immediate benefits of the product.
How It Worked
- Skin Hydration Assessment:
- Consumers used the Face Hydration Test to measure dryness levels on their skin. The tool provided results within seconds, indicating the hydration needs of the tested area.
- Personalized Product Recommendation:
- Based on the hydration test results, beauty advisors or in-store instructions guided consumers to the most suitable Nuxe multipurpose dry oil product variant.
- Engagement and Education:
- The interactive tool educated consumers about the importance of hydration for skin health, emphasizing the product’s ability to deliver deep moisture to the face, body, and hair.
- Enhanced Consumer Experience:
- By creating a personalized and memorable experience, the tool helped establish a stronger emotional connection between consumers and the Nuxe brand.
Impact
The hydration assessment tool became a cornerstone of Nuxe’s POS strategy in Spain, significantly increasing consumer engagement and product sales. By combining education with interaction, the initiative positioned Nuxe as a leader in skincare expertise and customer-focused solutions, reinforcing its reputation for quality and innovation.
