The Nuxe brand team faced the challenge of illustrating the efficacy of their multipurpose dry oil in hydrating the skin, while simultaneously personalizing the experience for each consumer.

The team aimed to accentuate the benefits of its multipurpose dry oil for face, body, and hair. The brand’s team in Spain wanted to interact at POS with consumers in a compelling way, to emphasize the oil’s exceptional hydrating properties.

Their goal was to engage consumers and highlight the product’s necessity by giving a simple and reliable instrument for assessing skin dryness levels. The goal was to match consumers with the best product version based on their specific skin hydration requirements.

Through the development of an interactive and personalized skin hydration assessment tool, USP helped Nuxe effectively engaged consumers to showcase the benefits of their multipurpose dry oil. The initiative not only boosted product sales but also established the brand as a leader in skincare expertise and consumer-focused solutions.