Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible – proving the product’s claim within seconds and in an engaging and fun way.
The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.
The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.
How it works:
- The test strip is pressed on the skin for 3 – 5 seconds.
- Next, the results are compared with the reference fields on the back of the test card.
