The marketing team of Nivea UAE needed a compelling tool that showed the efficacy of their body care range to their consumer. They needed a tool that was easy to use and gave the consumer a personal experience both at POS or through their e-commerce channel. As a conversation starter with Nivea beauty advisors, the tool not only showed the consumer the condition of their skin before the use of the product but also once they tried the product themselves.

USP’s team worked with the Nivea team to develop a branded card with an integrated 2 x step tester. The consumer could use the tester before product use and then once again after to see the distinct difference the product made. Thus proving its claim.