Nivea was looking for a consumer engaging tool which could prove the new product’s cleansing efficacy to consumers easily and reliably. The Nivea An activation tool which was able to raise awareness, truly engage consumers and last but not least – was able to prove the superiority of the product. To fully meet the brand activation goals, it also had to be a 100 % customized, reflecting the uniqueness of the Nivea brand in Indonesia.
The challenge for USP Solutions was to translate the Nivea team’s needs to a brand activation tool which consumers cannot just easily understand, but which enables them to see and feel the products cleansing superiority.
USP Solutions developed initial concepts, which were sent to the Nivea marketing team for review. Once it was decided how the haptic tester experience could be implemented, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Facial Residue Tests white surface displays all residue on the facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.
