“Oily, normal or dry skin?” – was the question the NIVEA team wanted to evoke and answer simultaneously with the help of USP. The aim of this Omni-channel-fit solution was not only engage consumers, but to educate them about their skin.
Nivea -„Discover your Skin Type“ – Activation
Info
Facts
BRAND:
Nivea
COMPANY:
Beiersdorf
CATEGORY:
Skin Care
COUNTRY:
Portugal
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear skin
BENEFIT:
Engage and educate consumers
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
POS
