Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.
The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Tanning Card reacts to UV light.
When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.
