Demo Creation Experts | Translating Science into Demos for your Audience

Nivea – Beautiful Tan That Lasts.

Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.

The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Tanning Card reacts to UV light.

When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.

Facts
BRAND:
Nivea
COMPANY:
Beiersdorf
CATEGORY:
Sun Care
COUNTRY:
Germany
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Tan that stays
BENEFIT:
Educating customer
TECHNOLOGY:
Sun Damage Demo - Sunburn & Tanning
ACTIVATION CHANNEL:
Online

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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