Neutrogena’s team faced the challenge of helping customers understand their individual skin types to make informed product choices. To address this, Neutrogena sought an innovative Skin Type Test Tool that would enable customers to self-evaluate their skin and recognize the need for targeted skincare solutions.
The tool aimed to educate consumers about their skin’s unique needs, enhancing their confidence in selecting the most appropriate Neutrogena product while fostering trust and brand loyalty.
USP’s Contribution
USP Solutions partnered with Neutrogena to create a Skin Type Test Tool tailored for POS activation in Jordan. This simple yet effective tool allowed customers to evaluate their skin type by measuring sebum levels, helping them determine whether their skin was dry, normal, combination, or oily.
The test results guided customers to the most suitable Neutrogena products, offering a personalized skincare experience and reinforcing the importance of understanding one’s skin type.
How It Worked
- Self-Evaluation Process:
- Customers used the Skin Type Test strip to measure sebum levels on their skin. The strip provided instant results, classifying skin type as dry, normal, combination, or oily.
- Educational Insight:
- Alongside the test, educational content explained the significance of skin type in choosing the right skincare products, enhancing the consumer’s understanding of their skin.
- Product Recommendations:
- Based on the test results, beauty advisors or accompanying product guides helped customers select the Neutrogena products best suited to their skin type.
Impact
The Skin Type Test Tool proved to be an invaluable asset for Neutrogena’s POS strategy in Jordan. By empowering consumers to make informed choices, the tool enhanced engagement, boosted product sales, and reinforced Neutrogena’s reputation as a leader in personalized skincare solutions.
